This bright and colourful alarm clock has an LED night light that glows gently all night and automatically turns off during the day. Or, if preferred, you can turn the night light off. The clock has a crescendo alarm, which starts with a gentle beep and gets progressively more urgent until it’s turned off. Pressing the Snooze button disables the alarm for 5 minutes and the clock face glows brighter for a few seconds. Best of all, the silent sweep movement means there is no annoying ticking!